Privacy & Policy


Vogue Vanity is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, store, share, and safeguard your personal information when you visit, browse, or make purchases through our website https://voguevanity.store.

We comply with the General Data Protection Regulation (GDPR), applicable to users within the European Economic Area (EEA), and with local data protection requirements in Pakistan and elsewhere.

Scope

This Privacy Policy applies to all users of our Website, including students, working professionals, skincare-conscious shoppers, and content creators, who engage with our platform for purchasing makeup products or related services.

Data

We collect and process personal data for legitimate business purposes. The types of data we collect include:

A. Personal Identification Information

  • Full name
  • Email address
  • Phone number
  • Delivery and billing address

B. Transactional & Payment Information

  • Order details
  • Payment confirmation (handled via secure third-party gateways)
  • Invoice and billing data

C. Account & Communication Data

  • Login credentials (encrypted)
  • Marketing preferences and consents
  • Reviews, feedback, or messages you submit

D. Technical Data

  • IP address
  • Browser type and version
  • Device type and operating system
  • Referrer URLs, pages visited, time spent, interaction patterns

E. Marketing & Analytics Data

  • Preferences for product categories (e.g., long-wear, skincare-infused makeup)
  • Behavior on site collected via cookies, pixels (Meta Pixel, Google Analytics, TikTok Pixel)

How We Collect Data

We collect your personal data through the following methods:

  • Directly from you: via sign-up forms, checkout, customer support, or marketing opt-ins
  • Automatically: through cookies and tracking technologies
  • From third-party integrations: including payment processors, advertising partners, and social platforms

Purpose of Data Processing

We use your data to:

  • Process orders, payments, and deliveries
  • Manage your account and order history
  • Offer customer service and support
  • Personalize your shopping experience
  • Recommend makeup and skincare-integrated products
  • Send transactional emails (order confirmations, shipping updates)
  • Send promotional offers and newsletters (if consented)
  • Conduct trend analysis, performance analytics, and A/B testing
  • Detect and prevent fraud or misuse

Legal Basis for Processing (as required under GDPR)

We rely on the following legal bases:

  • Consent: for marketing emails, SMS, and cookies
  • Contractual necessity: for order fulfillment and account registration
  • Legitimate interest: to improve services, website UX, and customer support
  • Legal obligation: to retain records for tax and accounting purposes

Cookies & Tracking Technology

We use cookies and similar technologies for

  • Website functionality and performance
  • Personalizing your user experience (e.g., showing relevant bundles or multi-use items)
  • Analyzing browsing behavior
  • Delivering retargeting ads via TikTok, Instagram, Facebook, and Google

You may control or disable cookies via your browser settings or by responding to our cookie banner.

Sharing of Personal Data

We only share your personal data with trusted third parties when necessary:

  • Payment processors (e.g., Stripe, Easypaisa, JazzCash)
  • Delivery providers (e.g., TCS, Leopards Courier)
  • Marketing platforms (Meta, Google, TikTok)
  • Analytics tools (Google Analytics, Hotjar)
  • Legal or regulatory bodies (if required by law)

All third-party service providers are contractually obligated to process data securely and in compliance with GDPR or comparable privacy standards.

International Data Transfers

If your data is transferred outside the EEA, we ensure appropriate safeguards such as:

  • Standard Contractual Clauses (SCCs)
  • Adequacy decisions (where applicable)
  • Data processing agreements with service providers

Data Security

We use industry-standard security practices including:

  • SSL/TLS encryption for all data transmissions
  • Secure data storage and access controls
  • Two-factor authentication for administrative access
  • Regular security audits and backups

Children’s Privacy

We do not knowingly collect or process data from individuals under the age of 18. If we discover such data has been collected without parental consent, we will delete it promptly.

Automated Decision-Making & Profiling

We may use automated tools to analyze preferences or purchase behavior (e.g., suggesting bundles or skincare-infused makeup), but these do not have legal or significant effects on you. You may object to such profiling by contacting us.

Changes to This Policy

We may update this policy periodically. Updates will be posted on this page with the revised effective date. Continued use of our site implies acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or data requests, please contact:

Privacy Officer

Vogue Vanity

Email: info@voguevanity.store

Website: https://voguevanity.store

Address: Islamabad, Pakistan

Last updated: 7 May 2025